I commend to you the Christian Television Association (Victoria) campaign for Easter 05.
The TV spot itself can be downloaded from our web site www.cta.org.au where you can also see the free postcards that have been distributed across the city.
From before I joined the CTA board our message has remained the same: "Loved by God". This Easter our creative team have found a beautiful and poignant way of expressing this Gospel truth.
When designing the campaign, we had in the back of our minds the many questions people were asking about God after the destruction of the tsunami. While the spot does not overtly address this disaster, the lyrics affirm both people's doubts and the truth that God "is the treasure I seek".
I haven't been watching much TV this weekend, but wonder if those who do see it on air had any reactions.
The song we used by British duo Note for a Child is called Impossibly Beautiful and its lyrics include:
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